Many webmasters think of SEO as if it is something you have to do long term. First of all you do not have to optimize your website for a dozen keywords to get enough visitors. Some want to get top rankings quickly for all the keywords they can.
That is not an easy task to do if there are a lot of competition for those keywords. [Read more →]
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Search engine giant Google completed a $3.4 billion acquisition of digital marketing giant DoubleClick last month. Google chairman and CEO Eric Schmidt had this to say on March 11, 2008:
“With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”
Less than a month later, the fallout is already beginning [Read more →]
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