Have something new and different to say

It may seem obvious, but simply spouting off a bunch of statistics or rewording something that has already been said by a hundred others isn’t going to bring any longevity to your website traffic. 

Regardless of how much effort you put into getting people to the door, most of them are going to leave unless you quickly present them with a reason to stick around.  Put some time and research into your content and your energy will be rewarded by traffic that not only stops by for a quick glance, but comes back again and again.

What you say is as important as how you say it
 
One of the most important things to me as a writer is to know and understand my demographic.  In other words, know who you are talking to and relate something relevant to them on their level.

Your mom might appreciate references to Frankie Valli but if your audience is pre-teen beauty queens you might be better off mentioning Hannah Montana (as much as it pains me to mention her name, the girl is popular).

Once you’ve said it, you can still take it back
 
Now that you have written a few good pieces, put them away for a day or so.  That’s right, just sit on them and let them stew.  Come back and read them, looking carefully at keyword choices. 

Make changes that will enrich the readability; at the same time, make sure your keyword content is present and accounted for.  Then and only then should you publish your shiny new content; when you have taken the time to know that it has something more to offer other than a few more ones and zeroes on someone’s screen.

IM Rookie Contributor,

Diana A.

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