Search engine giant Google completed a $3.4 billion acquisition of digital marketing giant DoubleClick last month. Google chairman and CEO Eric Schmidt had this to say on March 11, 2008:

“With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”

Less than a month later, the fallout is already beginning as a published report in the New York Times revealed that Google will be laying off about 300 of DoubleClick’s workers, with the potential for future layoffs of as many as 300 overseas workers in the future.

In addition, Google has announced that after splitting it into two separate units, they intend to sell off the search marketing unit of Performics, an online marketing firm owned by DoubleClick. They will keep the affiliate marketing unit intact. According to a statement from the company,

“It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users.”

Google intends to integrate the affiliate marketing unit of Performics into their existing operations with the hopes of increasing the value and scope of their offerings to publishers and online affiliate marketers.

Michael Nolan
IM Rookie Contributing Writer

Popularity: 18% [?]

If you enjoyed this post, make sure you subscribe to my RSS feed!

• Internet Advertising Wont Suffer: Press Release
• Affiliate Marketing 101: What is it and how does it work?
• Multi-Level-Marketing and Affiliate Marketing – Don’t Get it Confused.
• How To Get Rid Of SEO And Make More Money
• New Social Media Upstart Seeks Beta Testers

Tags: Internet Marketing Articles, Marketing News //