The importance of social media (SMO), search engine optimization (SEO) and Paid Search is no secret. Simply put, if you don’t pay attention to implementing SEO and SMO into your website, you’ll never meet your web traffic potential. These two forms of optimization are very broad topics and can be the most tedious and time consuming components to learn…but it’s an element of the internet marketing process that’s definitely worth learning.

So, is it possible to learn every SEO, SMO and Paid Search techniques under 5 minutes? Not really. But you can get the big picture by watching Chuck, the online marketing rapper…fo’ shizzle!

Link Building 101:

Lyrics:
You create a new site and its content heavy / With the right amount of pictures you believe it’s ready /So you launch it trying to put money in da bank / But when you search and try to find yourself, you can’t /So you thank until your mind goes blank / Got titles and headers but no page rank /Sooner or later it will show if I wait / In the meantime make sure my code validate /And it do, Hmm, now what I’m supposed to do / Add meta information and alt tags too /Still don’t get listing / Something must be missing / Brad and Chuck recommended doing link building /So you start hunting down sites like a predator / Doing back links on all your competitors /Whoever linking to them need to link to me / Is it free, do we swap, or do I pay a fee / Well take it from us, before you take that step / Some things about the site that you might want to check
Did they use a link farm or some dirty tactics / Could have a bad effect on your site that’s drastic / Could’ve link baited, look at what they created / Compare it to yours, is it even related /Take the time, go inspect and see / Take advantage of paid directories /If you follow all the steps with a little bit of patience / Get links from relevant sites that are favourites /Update your content on the regular basis / I’m confident you’ll make it to first page placement

Social Media Addiction

Lyrics:
I surf the web, I used to watch TV / now I’m logged into Joost, it’s commercial free /lets see where I want to go / and who I want to know / connecting people with people with web 2.0 /I don’t use email unless I’m at my job / want the next post, I subscribe to the blog /I’m easy to find / I’m always online / social networking sites, I think I have nine
I use myspace to promote my music / I get friends and album sales that’s how I do it /but tell me have you heard / about the new word / something like myspace but they call it virb /always something new, I’m a start creating / I’ll make a brand new facebook application /uploading pictures and mp3’s / update my profile and hit ctrl D
can’t stop what I started, it’s getting ridiculous / social book mark it, add it del.icio.us /some can’t take it but I just can’t quit / go to Imeem and listen to my playlist
watching videos on my You Tube channel / clickin so much, my mouse smoking like a candle /I’m online for hours, addicted to the power / 10 tabs open on a firefox browser
I must be going crazy cause I can’t get enough/ I guess I’m addicted to social media

Paid Search 101

Lyrics:
you want to start SEM well heres what to do / focus on a product and find a niche too /you want to get the listing / I’ll give you some assisting / SEO & SEM, they are coexisting /to cover all the bases / you must have patience / research all your keywords and your phrases /they all sound good but they may not be a factor / several ways to check and I prefer word tracker /very vague phrases should get denied / longtail keyphrases are more qualified /check the cpc, that’s the cost per click / make a judgement call, is is worth that hit /if it is then keep it / if its not then delete it / stay within your budget, that’s not a big secret /track your results, reporting is critical / and set your goals right be Google analytical /Google Adwords and Yahoo Search Marketing / if your business local make sure you geo targeting /the user only clicks on what sounds best / make sure you use very descriptive ad text /its a must that you use correct landing pages / if they see what they want, they easily persuaded /when they convert that’s a win-win / when your site is bookmarked they’ll come back again / cpc will go, ctr will skyrocket / roi will get better, that’s more money in your pocket / and if you smart, you’ll invest in more phrases / but that’s up to you, I’m just giving you the basics /you got it then fine, if you don’t hit rewind / listen closely and play it back 1 more time
that’s just the start anymore might cost / I have to deal with my boss /if I tell you the secret sauce / like using paid search to enhance seo /and revolving ad text is the way to / uh oh, I gotta go, that’s too much for you to know / but if you want more, wait for the next video

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