We are a looks driven society whether we like it or not. A person with the best personality in the world will often get overlooked if they don’t appear attractive, and the simple fact is that this subconscious reaction is just as prevalent on the Internet. Even the most seasoned online marketer would not have a high sales ratio if his page looked like it was designed by a 12 year old.

Does your website need a makeover?

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To succeed in search engine optimization you must do the right things, but do them right as well. So let us start with not so common mistake number one.Bad Linking.

Not linking to your linkspage using a text link. Many webmasters link to their linkspage, resources page or whatever you want to call it within a drop down menu, or using an image that links to the page. [Click Here to Read More →]

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This is something that most people will find easy to do, since many alraedy watch a lot TV.

From TV you can discover which are the hot topics. Have you ever noticed that all hot topics on TV will also become hot on the Internet? [Click Here to Read More →]

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Anyone who uses MySpace can attest to the ridiculous volume of spam, most notably when it comes to so called “friend requests”.  You aren’t a fool, and you see the tremendous marketing potential that lies in these social mega sites, but you don’t want to waste your time and energy only to be labeled as a spammer and subsequently banned from the site altogether.

So what’s a marketer to do?  Read on, MacDuff.

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First of all you want to make it as easy as possible for webmasters to exchange links with your website.

Give them what they expect. The expect a decent links page. Some prefer that you have a maximum of thirty five or forty links per page. So putting thirty five links per page is acceptable. You need to have categories and sub categories, so when webmasters visit your website they know you already have a place where you can put their link. [Click Here to Read More →]