Let me share with you a quick story.

I was on Messenger, chatting with a girl I met online. You know from one of those social network sites like Myspace. This girl was from the same island I live in, Malta.

Somewhere in the middle of our conversation she asked me for my digits. This is how the chat continued…

She: May I know your digits please?
Me: Sure 5551234
Me: Five, Five, Five, One, Two, Three, Four
She: LOL
Me: So you can verify

That was a bit funny.

Now what the heck has this to do with SEO?

I wanted to make this point: Search Engines unlike humans do not argue with you. They do not think. If they see you stopped getting backlinks for a long period of time, they just think your website is not useful anymore. Even though you might have the greatest salesletter and the best customer support. Search Engines don’t give a damn about all that - simply because they do not argue with you.

If you had to tell that joke to search engines they think you are an idiot.

But the girl, who understood my joke certainly did not think I am an idiot.

So even if you spent $15,000 to create your website do not expect search engines to index it, to rank it because like I said they are not humans but robots… they could not give a ___ about the price you paid.

Give them what they want. If you been around with me for some time you know the answer!

It’s Backlinks!

Karl Sultana
OutRankSmart

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