Selling yourself with Adwords

Posted on March 20th, 2008 by imadvisor

When Google bounded on to the ‘net, there was little doubt they were the underdog of search engines, and yet a few years later they were the undisputed leader all because of one word – relevance. They carried the same principal to their Adwords program when they broke into the field of online marketing and now advertisers worldwide are reaping the financial rewards.

How does it Work?

Would be advertisers get ad time on Google by outbidding others who are interested in the same keywords by bidding on either a cost-per-click (CPC) or cost-per-impression (CPM) basis. By setting a daily budget as well as selecting the days and times you want your ad to be run, you are completely in control of you ad campaign.

Choosing the Right Keywords

Keywords should be absolutely relevant to the website, product or service you are pitching, as Adwords prides itself on having the most relevant content available quickly for their users. Google will actually weed out irrelevant content to maintain that high standard of quality.

How do I get Started?

Signing up on the Adwords website is easy and with a one time set up fee of $5.00, it is inexpensive as well. At that point, you only pay for your winning bids that start as low as $.01 per click. The process of writing and setting up your ad takes minutes and once you have won your ad is displayed just as quickly.

Experience Adwords users will often run two very similar ads simultaneously in order to discern which garners the most traffic. With a bit of creativity and attention to keyword usage, Adwords can help you get a great boost to your web traffic and online sales for pennies.

Michael Nolan
IM Rookie Contributing Writer

For more internet marketing tips & strategies: IMRookie.com

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