According to a press release from IDC published on May 30, 2008, Internet advertising will not suffer from the current budget woes. While overall ad spending will decrease, Internet advertising will increase at a rate of about eight times that of the advertising industry at large, signaling a transfer of marketing and advertising power from other media outlets.

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When Google bounded on to the ‘net, there was little doubt they were the underdog of search engines, and yet a few years later they were the undisputed leader all because of one word – relevance.  They carried the same principal to their Adwords program when they broke into the field of online marketing and now advertisers worldwide are reaping the financial rewards. 

How does it Work?

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