Entries Tagged as 'internet marketing'

The Psychology of Internet Marketing

I recently had a conversation with a friend who has been in Internet marketing for just over five years. He had retired after two decades in a successful psychology practice, making the surprising leap into marketing on the Internet all because he had an idea.

That chat with Eric (not his real name) made me think about my marketing practices in a completely new way - especially after I saw proof of how successful his ideas had been for his endeavors. Under the agreement that I would not share his name, he has agreed to allow me to share this information with the readers here at IM Rookie.

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What’s In Your Internet Marketing Virtual Toolbox?

About a week ago I was experiencing some serious problems with my laptop – the damn thing would repeatedly overheat and automatically shut down within an hour. Irritated and annoyed, I got up and drove to my local Best Buy store in search of a new ‘investment’ and decided a desktop computer would be the way go. After a few minutes of browsing around, I found my ideal computer; an HP Media Center Intel Core 2 Quad, yadda, yadda…A very good investment indeed – an Investment all internet marketers need.

To run your online business, tools are needed for your success. Just like a carpenter and his tool box, your computer is the apparatus that will make you money! Not only is it necessary to have a dependable laptop or desktop in front of you at all times, marketing software and the right tools are crucial to complete certain tasks.

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Is Your Web Content Marketable?

social networking website logosWhen it comes to marketing yourself on the internet, content is king. You can exchange links and post on message boards until you’re blue in the face but without top notch content to keep your visitors interested, at the end of the day all you are going to end up with are a few quick click-throughs and nothing to show for your effort.

It makes sense if you think about it from the perspective of a web page visitor. They are there for a reason and if you can’t deliver on their needs in the first few seconds, you’re going to lose them and chances are good that they won’t be back anytime soon. [Read more →]

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Setting Your Online Business Goals

Online SuccessThe process of setting goals and objectives and then designing strategies for attaining them is essential when starting an Internet Business. So, you end up with what is called a business plan.

To set specific goals for your new business, first ask yourself this question: “Why do I want to start an Internet Business?”

Then ask yourself…”What product or service can I offer to the people on the Internet?”

OR

“Do I have a product or service that people are looking for on the Internet?”
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