The Making of the Brand
So you’ve decided to start an online business. You managed to hook a great domain name, you paid big bucks for a great website and now you have finally started to get a steady flow of traffic coming in. When you have meta tagged, keyworded and link exchanged yourself to death, maybe its time to start thinking outside the box – and in this case that box is your computer.
That’s right! In this, the age of the Internet, there are still things that you can do in the real world to help give your online business a kick in the pants.
My card, Sir
I remember when I was a kid watching all the adults around me in their starched business suits shaking hands and simultaneously passing off one of their business cards to each new acquaintance. Look up from your 19-inch flat screen long enough and you’ll still see it happening everywhere. Don’t underestimate the power of this small but amazingly powerful marketing tool! There are even online companies who will print business cards for you for just the cost of shipping and you don’t have to have a graphic design degree to do it, either.
Wear-ever Marketing
There are t-shirts for everything imaginable these days, so why not have a couple printed up with your web address and maybe a snappy catchphrase? Companies like CaféPress and Spreadshirt make it easy and affordable to show off your brand everywhere you go.
Magnetic Personalities
How many times have you been driving down the interstate only to see those magnetic signs on the door of that SUV that just passed you? Magnetic car signs are inexpensive and they operate just like a moving billboard without defacing your vehicle like bumper stickers do.
So you don’t have the money for expensive TV or radio ads. That doesn’t mean you can’t compete! If you have a great web brand that you believe in, all you have to do is show it to as many people as possible!
IMRookie Contributor,
Diana A.
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